While the
third edition of the (French-spoken) Key Account Management Symposium is already
set for February 2 & 3, 2017 at Maison France-Amériques (Franklin Roosevelt
Avenue, Paris), some testimonials from the 2016 edition of
this event reveal strong messages.
Communicating in English to international
companies about a French-spoken event in France: a silly idea? Not so much,
even potentially very meaningful, as will be discussed during one of the twelve
workshops of the event: going global does not mean forsaking local cultures and
environments, which precisely is the « raison d’être” of this article.
Value-added KAM Testimonials for International Companies
During the
second edition of the symposium (February 4 & 5, 2016), operational executives
from various groups, both in the services sector (EGENCIA, SUEZ) and in the
industry (ASCO NUMATICS, ESSILOR, NEXANS, ROQUETTE, SANOFI, SCHNEIDER ELECTRIC,
SPIE) had shared their experience in simultaneous interactive workshops in
front of 20 to 35 people each. What is striking in the evaluations and
testimonies of the auditors is the need for exchange and professionalization in
a format complementary to that of training per
se and characterized by the richness of the exchanges between practitioners
and the confrontation of ideas on the basis of company experience. The
selection of the five testimonies below illustrates these very significant
returns.
